OPPO NAMED OFFICIAL SMARTPHONE PARTNER OF THE CHAMPIONSHIPS, WIMBLEDON

OPPO NAMED OFFICIAL SMARTPHONE PARTNER OF THE CHAMPIONSHIPS, WIMBLEDON :

OPPO  partnership with the All England Lawn Tennis Club (AELTC), it has become the first Official Smartphone Partner and first-ever Asian partner of The Championships, Wimbledon.

OPPO partnerships in sport as the official mobile phone partner to FC Barcelona and the International Cricket Council (ICC), and this exciting new partnership represents the brand’s first move into tennis.

The five-year agreement, which begins for The Championships 2019, demonstrates the mutual opportunity presented when two brands come together to grow their presence in key developing markets. OPPO will use the strength of the Wimbledon brand to grow its presence across the UK and Europe, and demonstrates the determination of a long-term investment in the market. AELTC will benefit from OPPO’s considerable brand strength to grow the reach of Wimbledon in markets that OPPO covers, particularly China.

OPPO will also play a significant role in support of the professional grass court season and the promotion of the AELTC’s grass court strategy, which aims to provide enhanced opportunities for juniors to compete on grass courts at all stages of their development, with the ultimate aim of becoming a Wimbledon champion.

Brian Shen, Vice President, OPPO, commented: “We are thrilled to announce we are the first Asian partner of The Championships, Wimbledon. The Championships have a strong synergy with our brand values of prioritizing innovation and design in our products. We are confident this partnership will further strengthen our expansion plans across the European marketplace and in turn our communication globally.”

Mick Desmond, Commercial & Media Director, AELTC, commented: “We are delighted to welcome OPPO to the family of Official Suppliers to The Championships, and we very much look forward to seeing the OPPO smartphones bring Wimbledon’s iconic beauty to life for our audiences around the world.”

The launch of the partnership was marked by a ceremonial signing between Brian Shen, Vice President for OPPO, Tim Henman, AELTC Committee Member, and Mick Desmond, Commercial & Media Director, AELTC at the All England Club.

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